Favour Chukwuma

As the sole Product Designer at Estility.co, Favour led the comprehensive redesign of core products, enhancing user experience and operational efficiency for a fuel and gas delivery platform.

• Led the end-to-end V2 redesign of the Rider's App, Operating Management System (OMS) for admins, and the main user app, significantly improving functionality and user engagement.
• Spearheaded the complete product design lifecycle, from conceptualization to high-fidelity prototyping, ensuring alignment with business objectives and market demands.
• Optimized complex user flows and interface elements across multiple platforms, resulting in a more intuitive and efficient experience for diverse user groups.

Contributed to the design and user research for health tech, NFT, and meal entitlement platforms, leveraging user-centered methodologies to develop impactful digital solutions.

• Collaborated on designing a Health tech website, conducting user research studies, journey mapping, and persona development with active participants to enhance job quality for health professionals in Nigeria.
• Conducted comprehensive user research, created personas, journey maps, and wireframes for an NFT website (NFTers), validating designs through prototyping and user testing using Maze and Google Forms.
• Designed a meal entitlement platform, an online system enabling efficient tracking and distribution of meal tickets for a company, streamlining office operations.
• Executed user research to deeply understand customer experiences with food delivery methods in offices, informing design improvements and feature prioritization.

Designed and optimized mobile-first user experiences for QShop, an e-commerce platform, by leveraging user research to drive impactful design decisions.

• Crafted a mobile-first user experience for QShop online store, creating a design that supports advanced analytics features and enhances overall e-commerce site performance.
• Conducted in-depth user research on buyer motivations and purchasing behaviors, identifying key pain points and opportunities to improve the buying experience across diverse touchpoints.
• Synthesized complex user insights into actionable, feasible design decisions, leading to significant product enhancements implemented within a single semester.

Designed innovative e-commerce interfaces, including a voice-controlled solution for visually impaired users and an interactive trend map, to significantly enhance user accessibility and engagement.

• Designed an innovative voice-controlled e-commerce interface, improving accessibility for 285 million potential visually impaired users through voice navigation, audio feedback, and high-contrast layouts.
• Developed an Interactive Trend Map & Challenges feature, enhancing user engagement among young business owners by leveraging data and visual elements for better interaction.
• Implemented interactive elements such as heat zones, tooltips, and detailed pop-ups to streamline the discovery of trending business topics, boosting user retention.

Provided expert product design services on a contract basis for a legal tech platform, developing responsive web and mobile interfaces to enhance user accessibility and functionality.

• Designed comprehensive web and mobile screens for a legal tech platform, ensuring a cohesive and intuitive user experience across multiple devices and operating systems.
• Collaborated closely with legal experts and stakeholders to translate intricate legal processes into user-friendly digital interfaces, enhancing accessibility for target users.
• Delivered high-fidelity wireframes and interactive prototypes for critical platform features, directly contributing to the successful launch of new legal service functionalities.

Conducted comprehensive user research, designed systems, and crafted user experiences for logistics, food ordering, and academic platforms, ensuring intuitive and cohesive digital solutions.

• Conducted in-depth user persona and journey research for a logistics and food/goods ordering site, simultaneously creating the foundational design system, wireframes, and style guide.
• Crafted the user-first experience and wireframes for a new virtual academic site, enhancing online learning accessibility and engagement for users.
• Designed a logistics website for a client, seamlessly integrating the user journey to optimize navigation and operational efficiency, resulting in improved user flow.

Organized computer literacy conferences for secondary schools with a team, promoting digital education and community engagement.

• Coordinated and executed computer literacy conferences for secondary school students in Benin-city, enhancing digital skills for numerous participants.
• Collaborated effectively with a dedicated team to deliver impactful educational programs, contributing to community development initiatives.